Brandon Paski

Unleashing the Power of Digital Events: A Guide to Successfully Not Tripping Over Cords

In a world where digital events reign supreme, the art of producing has reached new heights. From transforming conferences into pajama-friendly affairs to making concerts available to the air guitar enthusiasts worldwide, digital events have become a rollercoaster of creativity. So, hold on tight as we embark on a journey through the land of digital event production!

1. Define Your Goals: Before you embark on the grand adventure of digital event production, take a moment to reflect on your goals. Do you want to educate, entertain, or why not both? Clarify your objectives, set realistic expectations, and keep a good sense of humor and a plan B handy.
2. Engaging Content: To keep participants glued to their screens, you’ll need content that’s as captivating as a cat video marathon. Mix it up with informative sessions, interactive workshops, and performances. Humor can be your secret weapon. Sprinkle some funny anecdotes, witty banter, and maybe even a well-timed dad joke to keep the atmosphere light and the virtual applause rolling.
3. Selecting the Right Platform: Choosing the right platform is like picking the perfect pair of virtual shoes. Look for ones that fit comfortably, allow for smooth navigation, and have the fewest glitches. Zoom, Microsoft Teams, Google Meet are tried and true, but there are many other platforms that offer a wide range of features to make your virtual events shine. Do you need production value? Do you need integrations with CRMs? Both!? Make you wishlist and start checking out some demos.
4. Embrace Technology: When it comes to digital events, technology is your unpredictable sidekick. Embrace the madness and explore the wildest tech tools at your disposal. AI and GPT tools to help create marketing assets, point tilt zoom cameras to get the right shot, and always remember that audio is king. People can handle a stuck video screen, but if they can’t hear your speaker, they will tune out. Invest in reliable mics and avoid Bluetooth devices.
5. Production and Technical Requirements: Ah, the infamous dance with cables and tech gremlins. Make sure you are or you have a well-rehearsed team of tech wizards to handle the technical chaos. Double-check your equipment, triple-check your internet connection, and pray for smooth sailing. But remember, even if things go haywire, turn it to your advantage. People understand that webinars, digital events, live podcasts all can go sideways, so roll with the punches.
6. Pre and Post-Event Marketing: Promote your event! Use social media to tickle the curiosity of potential attendees. Create teaser videos, share memes (if used appropriately), utilized your email database. After the event, follow up with the recording and next steps to get them to the next event.
7. Data Analysis and Feedback: Once the dust settles and the laughter subsides, dive into the world of data analysis. Uncover the hidden treasures of attendee behavior, engagement, and satisfaction. And don’t forget to collect feedback!

Producing digital events can be like riding a rollercoaster, with unexpected twists and turns at every corner. By defining your goals, curating engaging content, selecting the right platform, embracing technology (even the unpredictable kind), managing production and technical chaos, promoting your event, and analyzing feedback, you can create digital events that leave eagerly awaiting your next one.